XpressAlert Priority Messaging: When you have to get through now, email isn’t enough!

Among our favorite clients is XpressAlert Priority Messaging. Built on a web-based multi-system application with an easy-to-use browser interface and easy management of contacts, groups, and communication devices, users can speed delivery of critical informational messages and alerts to one or thousands of recipients at one or all devices — email, telephone, cell phone, fax, PDA, IM — and return receipt confirmation instantly.

Aimed at first responders, schools, community groups, and others, XpressAlert fills a special need for instant communication and response.

To help spread the message, we created XpressAlert’s corporate identity, from creating the name and logo to designing letterhead, designed ads and sell sheets, supported tradeshow activities, and developed a website.

The logo conveys strength, speed, and a sense of urgency through the subtle italic type style, extra-heavy initial X, and the two-color treatment that illustrates the two most important characteristics of the service. It works equally well in black and gray.

Ads and sellsheets kept to the message: when you have to get through now, email isn’t enough.