Motorsports Hero Cards: memorable, collectible, effective loyalty builders

We call them Hero Cards — an apt description for the way millions of NASCAR fans feel about their favorite drivers. We established a format that features a glamour shot of the driver and his racing vehicle (we represent a number of NASCAR Nextel Cup and Craftsman Truck Series teams), with bulleted bio and racing record, by year, on the back. Widely distributed, they are collected enthusiastically and handed to drivers for autographs during a variety of personal appearances trackside, at special events, and at corporate functions.