Our core values

At MMRI we consider our greatest asset to be four qualities:

• Responsiveness: we listen, react, question, and talk through approaches.
• Creativity: specifically in terms of cutting through the maze of claims, promises, and offers with which your competitors bombard your clients and prospects.
• Reliability: essentially, that means we do what we say we’ll do, when we say we’ll do it.
• Experience: based on many years of dealing with a wide range of challenges, and drawing on past successes to create future successes.

Responsiveness

Responsiveness, in our eyes, means we deliver your marketing communications project to you on time, on budget through a by-the-numbers quality control system. We keep tabs on your project from the time we enter it into our computerized jobsheet until we deliver the brochure, wrap the trade show, or burn the CD and ship it out. At each step, we track time spent, materials used, and vendor contributions to the workflow. Along the way, we keep you informed.

Creativity

In tactical marketing (as distinguished from fine arts or entertainment) creativity is part science, part art, and part craft. Our approach is to synthesize new experience from old. We constantly renew our inventory of ideas, and continuously learn new ways to put them together to solve specific communication problems. We never forget that our goal is to sell something.

Creativity is a central element in developing tactics that help us make your strategies work. Uppermost in our minds is how the University of Michigan’s Dr. David Rogers defines strategy. “Strategy” he says, “ is the allocation of scarce resources to achieve objectives and capitalize on opportunities.” That’s one thing that accounts for our consistent emphasis on working within time and dollar budgets.

Reliability

All things being equal, wouldn’t you rather do business with a friend than a stranger? As old Francis Bacon said, referring to three of the happiest things in life, there’s nothing better than old wood to burn, old wine to drink and old friends to trust. Trust-building is the basis for creating strong personal relationships with our clients, as well as creating productive relationships with their customers.

Experience

An old Spanish proverb has it that “Experience is not always the kindest of teachers, but it is surely the best.” Ancient Chinese quoted this one: “Experience, if remembered, points to the future.” MMRI is blessed with staff members with experience in many fields, including advertising, marketing, management, entertainment, fine arts, and business. Somehow it all comes together to make us resourceful—especially when dealing with new experiences—and puts a distinctive stamp on our work.

In summary: we respond, create, implement, evaluate

We respond to your needs:

1. by asking questions, listening, and understanding what your needs are – both those you articulate, and those we uncover during our preliminary “getting to know you” sessions.
2. Then we create communications plans to meet those needs.
3. Next, we work with you to implement the plans.
4. Finally, we evaluate results, work through lessons learned, and use that honest critique to plan for the next level of success.