Turning marketing strategies into reality
MMRI provides full marketing program management, including sport sponsorships, tradeshows and conferences, brand development, sales incentive programs and promotions. We support these efforts with in-house event planning and execution, concept development, copywriting, design, and production management.
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The Evolution of the Tradeshow
01/06/2009
Las Vegas, NV and Orlando, FL – MMRI had a full calendar of tradeshows this year, but among them were some standouts: SEMA (Specialty Equipment Market Association) in Las Vegas, and PRI (Performance Racing Industries) in Orlando. Due to hours of behind-the-scenes prep work and superb execution by staff members at the show, Mercury was able to generate thousands of sales leads for our client, ExxonMobil. How can we be sure of the results? By implementing the latest technologies in badge scanners, we can scan potential customers’ badges and receive all contact information which in turn can be handed over to our client’s customer response team for follow-up. No more lengthy form-filling by hand or misplaced customer information. Now that’s what we call a crowd pleaser.