Latest News
We go "On the Hunt" for TravelCenters of America and Petro Stopping Centers
Westlake, OH – When TravelCenters of America was looking for an incentive prize for its top performing TA and Petro Shop managers, we were asked to source their contest prize needs and create the internal communication packet that would excite these managers and ensure success. The client’s idea was a Big Game Hunt. We were tasked with shaping the announcement of a competition that would send top-performing Service Managers on a first-class, one-of-a-kind event: a multi-day, all-expenses Elk Hunt in Big Sky country at a luxurious resort. In addition, we were to reach potential sponsors to contribute cash and prizes, and offset the costs of the promotion.
When we say “work with our clients,” we mean work with our clients
New Orleans, LA – MMRI takes pride in going beyond typical tactical marketing agency duties to do whatever it takes to help our clients achieve objectives. For client Trex Company, for example, we helped theme, design, organize, and coordinate the October 10-12 Trex 2007 Distributor Meeting in New Orleans. In addition to normal agency functions, three of our staff pitched in with 160 or so of Trex’s building material distributor partners, employees, and contractors to work (yes, real work!) with Habitat for Humanity to rebuild homes in the Big Easy’s Katrina-battered upper Ninth Ward.
MMRI General Manager Donnie Schoen swung a hammer. Art Director Seth Nickerson put on his Staff Photographer hat and documented the pounding, ripping, toting, hauling, and blister counting. Event Coordinator Ingrid Gil shoved a wheelbarrow from house to house to keep the hammer swingers, sawyers, crowbar-wielders, and insulation stuffers supplied.
Trex put its wood composite products, manpower, and muscle into what was later billed a “new social and environmental responsibility initiative to help rebuild New Orleans with donations of time and decking products.” That’s one journalist’s way of saying that Trex donated building materials and a full day of work from over 160 people to help rebuild homes in the famed Musician’s Village, a project initiated by Harry Connick, Jr, and Branford and Ellis Marsalis. Musician’s Village will house displaced New Orleans musicians and other Ninth Ward families.
"The Launch of a New Brand" Idea
Fairfax, Virginia — It isn’t exactly new. The idea is that we’re moving into a new phase of branding Mercury Marketing Resources, Inc., and one step in that journey is the launch of this website.
Why a website? Because it’s representative of our brand and the aspects of that brand we want to emphasize. As our CEO, Don Schoen says, “It’s becoming obvious that, like the web, MMRI can be an instrument to target our clients’ prospects quickly and precisely, offer them what they want, discuss the virtues of our clients’ products or services — or both — as much or as little as the prospects like, and give them the ability to buy instantly. Our aim is to deliver that kind of immediacy and satisfaction to all our clients and their customers.”